BONOBOS
BRAND LIFESTYLE
Contracted as a strategy + creative consultant to advise + lead Bonobos management and their internal teams through the brand campaign creation process during a transitional organizational period that helped grow their identity from an apparel company to a destination lifestyle brand.
Scope of work included consulting on the brand identity, strategy, and process with management and the internal marketing, brand and PR teams; directing seasonal brand campaigns to broadcast the identity; capturing lifestyle and brand focused photography; paginating and designing D2C consumer catalogs; designing digital + print advertising; and strategically mapping out the short term direction for the brand based on the long term vision of the executive team.
The campaigns were created with omni-channel intent and activated across digital + print via all broadcast channels including e-commerce, emails, retail, public relations, and D2C printed catalogs.
To push the brand away from a transactional consumer goods identity more towards becoming a global lifestyle brand a strong focus was placed on authentically immersing Bonobos in brand-right experiences. A balance of art and commerce was achieved as we took the campaign on-location in New Orleans.
