SPERRY
FALL

Led the campaign direction for Sperry Top-Sider’s Falll collection that positioned the brand with a youthful yet timeless identity to both resonate with their existing consumers and attract a new audience in the global apparel, footwear, and lifestyle market.

 
 
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Scope included pre-campaign consulting on the category’s identity and strategy with the internal brand team; market positioning analysis; creative direction + campaign development; and post-production to ensure a brand-right campaign was delivered to the client. Campaign was showcased by Sperry and their partners via brand + product marketing across all broadcast channels in social, digital, print, and retail.

 
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The images shown above are a small selection of the final assets used by the brand across their omni-channel network (in-store, online, digital, & print). To see more of this work, please contact us directly.


All photography shown is © Kevin Korn 2023.